Nice Bunch

A new identity for a
down-to-earth florist

Nice Bunch are an ethical floral studio & farm, based in Bath, Somerset & London. They endeavour to respect and preserve the natural habitat that surrounds them. As they expanded, a new brand identity was needed to communicate their commitment to a sustainable and positive impact on the environment.

Services

Brand Identity

Agency

Daniel Cox Design

Collaborators

Matt Eley

The previous brand identity relied solely on a wordmark written out in a system typeface. To make the brand more ownable, the new wordmark was designed to mimic floral details. Stems, leaves and other flourishes were all integrated into a new, more organic feeling wordmark.